Research · 2023

Mindscape

Research of high-information density street environments based on EEG recording and VR simulation.

Date 2023.09 – 2023.12 Type Collaborative Research Role Topic (60%) · Experiment & Model (40%) · Data Analysis (70%) Feature EEG · VR simulation · Neuroscience · Spatial cognition Paper doi.org/10.52842/conf.ecaade.2024.1.663

Background

How do advertisements and signs on the streets create a high-density information environment that affects the spatial perception of pedestrians and drivers? When these effects become negative, can design changes in spatial elements mitigate them?

Method

Using neuroscience methods combined with psychological scales, we monitored participants' EEG and cognitive states while walking in a VR simulation under varying information density environments, exploring their preferences for different spatial elements.

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